Search Engine Marketing
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Search Engine Marketing / PPC Management

InteleANTs’ Search Engine Marketing (SEM) services focuses on bringing high quality, relevant traffic to your websites through pay-per click advertising, paid placement, paid inclusion and contextual advertising.

InteleANTs currently manages Pay-per Click (PPC) campaigns on Google AdWords, Yahoo Search Marketing, and Bing. We manage ad budgets ranging from $50 per day to $3000 per day. Our services are tailored to meet individual client goals. The objective may be lead generation, increasing visits to the website, or sales conversions which most internet retailers want. Our SEM services cover both search network and content network via text or image advertisements.

The scope of our services includes:

  1. Understanding your goals, products & services and goals to develop the campaign strategy,
  2. Keyword research and selection
  3. Developing the bidding strategy
  4. Creation of the text & image advertisements
  5. Landing page selection appropriate for each keyword
  6. Geographic segmentation and analysis to perform efficient geographic targeting & ad scheduling

We run sophisticated PPC advertisement campaigns with the help of advanced analytics, continuous testing & evaluation and innovative campaign design.

For internet retailers we have developed tools to integrate their PPC campaigns with their back-end systems to develop an automated inventory driven advertising system. If you sell online, you want your ad spend to convert to sales; you don't want to spend on traffic that has limited chance of converting to sales. So our system controls the advertising to match the availability of products in line with their sales velocity and profitability.

We continuously monitor performance of the campaigns through testing (including multivariate testing) to improve the performance.

We closely interact with clients to help with supporting all their promotional activities & design specific campaigns for the promotions, events & festivals.

You may also want to check these:  Sales Reports & Analysis | Website Analytics | Search Engine Optimization 

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